Redesign of a website for Renovation Business.
Project overview.
- The product: A home renovation company’s landing page.
- The problem: A local renovation company needed a new landing page to highlight their advantages and the previous projects to attract more customers.
- The goal: Design a new website showing the previous projects and make it easy to flow for customers.
- My role: UX/UI designer, UX researcher
- Responsibilities: Conducting interviews, paper, and digital wireframing, final designs, and adaptation to other devices.
User research: summary.
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A user group identified through research was working adults who plan to make renovations to their apartments or houses. This user group confirmed initial assumptions about renovation website customers.
Pain points.
Personas.
User journey map.
Mapping users’ journeys revealed how helpful it would be for users to have all the necessary information before applying for a renovation services company.
Starting the design.
- Paper wireframes
- Digital wireframes
Paper wireframes.
Taking the time to draft iterations of the landing page on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points.
Digital wireframes.
Refining the design.
- Mockups
- Accessibility
Mockups.
TRY THE PROTOTYPE.
Please note that this is only a prototype and may not have the full functionality of the final website.
Adaptive design.
Accessibility considerations.
The whole work took 17 hours.
