Real estate agency website design.
PROJECT OVERVIEW.
- The product: A real estate agency’s landing page.
- The problem: This real estate agency was having challenges getting sales due to stiff competition and economic changes.
- The goal: Design a responsive landing page to encourage users to order realtors’ services from this agency.
- My role: UX/UI designer, UX researcher
- Responsibilities: Conducting interviews, paper, and digital wireframing, final designs, and adaptation to other devices.
User research: summary.
I conducted interviews and created an affinity map from interviews and surveys to better understand the users I’m designing for and their needs. Different groups were interviewed but through research, I realized that people have many questions while selling or buying real estate and it would be great to create a landing page answering their questions.
Pain points.
Personas.
User journey map.
Mapping users’ journeys revealed how helpful it would be for users to have all the necessary information before applying for a real estate agency for their services.
Starting the design.
- Paper wireframes
- Digital wireframes
Paper wireframes.
Taking the time to draft iterations of the landing page on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points.
Digital wireframes.
Refining the design.
- Mockups
- Accessibility
Mockups for mobile and tablet version.
Adaptive design.
Accessibility considerations.
The whole work took 21 hours.
